Morrison Cohen Represents Crown Brands Group in Acquisition of Hanky Panky

Congratulations to client Crown Brands Group, a newly formed brand management firm, on the acquisition of Hanky Panky, a 48-year-old intimate apparel brand and pioneer of the World’s Most Comfortable Thong®. The investment was made in partnership with Rafar Group, the parent company of Gelmart International.

Under the partnership, Rafar Group will serve as the core operating partner, leveraging over 70 years of experience in the intimate apparel industry to oversee product design, development, e-commerce operations and distribution.

This deal marks Crown’s first acquisition, establishing the anchor asset for a diversified portfolio of iconic consumer brands. Crown seeks to acquire and elevate heritage brands, leveraging capital backing from G72 Holdings, the family office of Raymond Gindi, whose family cofounded Century 21 stores.

The Morrison Cohen team was led by Walter Rahmey, Steven Mercadante, Sanyukta Saraf, Isaac Grossman, Hunter Book, Michael Oppenheimer, Spencer Mizerak, John Fulfree, Cassandra Branch, Sarah Jonas, Tali Newman, Heath Rosenblat and Tamara Roth. Sills Cummis & Gross also acted as legal advisors to Crown.

Read more on PR Newswire here.