Morrison Cohen Represents CR Fitness in Connection with Strategic Investment from Sixth Street

Congratulations to Morrison Cohen clients CR Fitness Holdings, the leading franchisee in the Crunch Fitness system, and North Castle Partners, an existing investor in CR Fitness, on a strategic investment from Sixth Street, a global investment firm. The partnership provides additional resources to fuel growth CR Fitness’ growth and reinforce its position as a leading operator in the high-value, low-price fitness segment.

Operating nearly 90 clubs across Florida, Georgia, North Carolina, Texas and Tennessee, CR Fitness plans to open 24 locations this year, including the prior acquisition of nine 24 Hour Fitness locations in Florida, and an additional 100+ clubs across the country over the next five years.

The Morrison Cohen team was led by Randi Mason, Steve Cooperman, Steve Mercadante, Charlie Scharf, Isaac Grossman, Hunter Book, Bruce Levine, Deb Weinberg, Madeline Mallo, Benny Vitcov, Spencer Mizerak, Jessica Lipson, Cesar Rodriguez, Tess Bonoli and Michael Balducci.

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