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News | 01.14.26

Morrison Cohen Represents Amped Fitness in Connection with Strategic Investment from Princeton Equity Group

Congratulations to Morrison Cohen client Amped Fitness, a rapidly growing high-value, low-price (HVLP) fitness concept, on its strategic investment from Princeton Equity Group, a leading private equity firm focused on franchisor and multi-location businesses. The partnership will support Amped’s continued expansion into new markets across the United States.

Headquartered in Pompano Beach, Florida, Amped Fitness is a leader in the next generation of HVLP fitness. The company currently owns and operates 35 locations across Alabama, Arizona, Florida, Georgia, Tennessee and Texas, serving more than 180,000 members, with a strong pipeline of future openings.

The Morrison Cohen team was led by Randi Mason, Bryan Joggerst, Steve Mercadante, Sanyukta Saraf, Hunter Book, Benny Vitcov, Spencer Mizerak, Jessica Lipson, Tess Bonoli, Cesar Rodriguez and Michael Balducci.

Read more on Businesswire here.

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