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Tess Bonoli

Associate
Tess Bonoli's headshot
Tess Bonoli Associate

Tess Bonoli focuses her practice on trademark prosecution and portfolio management, intellectual property protection and licensing, technology transactions, data privacy compliance and data security matters.

Tess’ clients include individuals, startups, multinational companies with global brand recognition, private equity funds, venture capital investors and sophisticated operating companies. Her clients span a wide range of industries, including ecommerce platforms, technology companies, fashion and beauty retailers, fitness and wellness companies, NFT platforms, accountants and wealth managers, engineering and construction companies and private equity firms.

Tess represents clients in matters concerning protecting and leveraging IP assets, trademark prosecution and maintenance (including management of global trademark portfolios), art acquisitions, development and sale of crypto assets, software licensing, technology transactions, software development, open source analyses and advice, assessment and management of privacy and data security compliance obligations, development of privacy policies and terms of service, and M&A support in the IP, technology and privacy spaces.

Tess’ clients appreciate that her business savvy approach to their ventures, compliance efforts and corporate transactions facilitates their creativity and growth, while mitigating risk and liability exposure. 

Tess serves as an advisory board member and editor for a nonprofit art law organization, the Center for Art Law, which provides educational resources to artists, students, scholars and art market professionals worldwide.  

Experience

  • Managed fashion retailer’s global trademark portfolio with marks in 48 countries.
  • Prosecuted trademark application, successfully overcame USPTO office action and achieved registration of pet care company’s key trademark for its new branding initiative.
  • Prosecuted trademark application and successfully overcame likelihood of confusion objections for wellness company’s flagship trademark.
  • Advised private art collector in connection with a multimillion dollar sculpture acquisition, including transport and installation considerations for the artwork.
  • Developed privacy policy, terms of service and artist agreements for NFT platform operator offering custom artwork NFTs to a multinational consumer base.
  • Represented fashion retailer in contract drafting/negotiations with multiple technology providers (including digital marketing technology providers), including GDPR analysis and documentation.
  • Assisted accounting and business consulting company in assessing its obligations pursuant to, and in its efforts to comply with, privacy and data security laws including CCPA/CPRA and GDPR.
  • Advised private equity fund in its acquisition of an IT services company with proprietary software and a complex trademark portfolio.
  • Advised private equity fund in its acquisition of a home fragrances company with a robust domestic and international trademark portfolio.

Professional Activities

Center for Art Law, Advisory Board Member and Editor

Recognition

Awards

  • Beryl Jones-Woodin Alumni of the Year Award, Brooklyn Law School Art Law Association, 2021

Brooklyn Law School

  • Certificate in Intellectual Property, Media & Information Law
  • Brooklyn Law Review, Associate Managing Editor
  • Moot Court Honor Society, Appellate Division, Competitor and Coach
  • Alternative Dispute Resolution Society, Competitor and Coach
  • Art Law Association, President
  • CALI Excellence for the Future Awards in: Entertainment Law and Law of Non-Profit Organizations

Speaking Engagements

  • Moderator, Center for Art Law webinar, Information & Compliance: Legal Issues for Galleries, April 28, 2022
Tess Bonoli's headshot

Education

  • Brooklyn Law School, J.D.
  • Tufts University, B.A., summa cum laude, Phi Beta Kappa

Bar Admissions

  • New York
  • Massachusetts
  • U.S. District Court for the Southern District of New York
  • U.S. District Court for the Eastern District of New York
  • U.S. Bankruptcy Court for the Southern District of New York

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