The Carlyle Group Acquires Claritas from Nielsen
January 12, 2017 – Morrison Cohen client The Carlyle Group, a global alternative asset manager, acquired Claritas, a provider of consumer segmentation analysis for marketers, from Nielsen, a global performance management company.
Claritas is focused on consumer segmentation insights. It provides marketers with a comprehensive view into consumer behavior patterns through proprietary segmentation analysis powered by broad access to data sources. Claritas’ segmentation methodology and core product, PRIZM®, is relied on by marketers, academics, media organizations and other marketing data providers.
Equity for this investment came from Carlyle Equity Opportunity Fund II, a $2.4 billion fund that invests in middle-market companies in North America. The Carlyle Group partnered with the Indian Hill Group, a management team, to effect this acquisition.